If you do something great, you probably want people to know about it.
But unless you have a good PR person, they probably won’t.
The business world moves fast. Your communications should too. We strategically help you reach key decision-makers and achieve your goals. PR is evolving far past what it was ten, five, or even one year ago. Information – both accurate and inaccurate – travels instantly. The best PR people constantly innovate and respond rapidly. Getting your message out takes strategy, talent, speed, energy, clarity, persistence, influence and experience. We’ve got that and more.
We base all our PR services in sound strategy then implement them ourselves, allowing clear, direct communication and effective results. For one, we work with the media to match clients’ stories with the news outlets who find them valuable. We also educate our clients about how to establish positive relationships with the media. And since every business faces challenges, we offer ethical counsel when circumstances take an unwelcome turn.
Content Creation and Marketing
The essence of content marketing includes creating and delivering useful information to the people you want to reach through a variety of channels. We offer strategy, consulting and production services for a range of content designed to appeal to your target market. Our expertise includes writing – and writing assistance – editing, video production, website project management and more.
Social media is one of the most powerful forces in the communication world today. It is also one of the fastest-changing and most unpredictable. We research the best platforms for your messages, establish best practices for your in-house team, and help you share your content. We also offer one-on-one or group training. Fun fact: we were one of the first agencies to write and implement social media policies, long before most businesses saw the need.
We speak and offer webinars nationally, regionally and locally on topics including PR, social media and content marketing. We also book our clients to speak at events that help them share their expertise with those who would find it most useful. We can also assist with those presentations by creating presentations and white papers for their national and international appearances. Coaching is also available.